Diriyah Season

We were contracted to enhance the Diriyah Season festival experience by developing an iOS and Android mobile app for wayfinding. Our tasks included creating precise 1:1 scale maps, zoning and color-coded strategies, dual language support, and designing custom icons, all within brand guidelines.

Leveraging user research and previous year’s data, we understood visitor profiles, journeys, and use cases. We mapped both digital and physical visitor journeys to ensure the app effectively complemented on-site experiences. User flow testing was conducted to optimize content placement, blending digital and physical wayfinding to enhance the overall user experience across the festival site.