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Riyadh International Book Fair

Wayfinding Strategy, Design & Digital Solutions

The Riyadh International Book Fair is one of the most prominent cultural events in the region. The 2024 edition was a success, attracting over 170 million visitors from around the globe. The fair serves as a cultural platform that brings together readers, intellectuals, and publishing houses to exchange knowledge and literary creativity.

The vast exhibition space, exceeding 38,000 square meters, poses a challenge not only for visitors who wish to explore every corner but also for participants involved in organizing the event. One of the key aspects requiring precise organization is the distribution of over 750 publishers across this expansive area, making it challenging for visitors to easily locate the publishers and books they're looking for.

To facilitate navigation within the exhibition, significant efforts have been dedicated to improving guidance systems. Accurate and effective signage has been carefully prepared to direct visitors both inside and outside the fair. Additionally, modern directional systems have been provided through mobile applications, helping visitors reach their destinations smoothly and clearly.



Furthermore, accessibility from external roads has been addressed. Shuttle services and clear signage have been put in place to ensure visitors' comfort and ease of entry into the fair without complications.

We also recognize the importance of catering to the needs of seniors and people with disabilities. Specially equipped golf carts with alerts have been dedicated to welcoming them, along with innovative technological solutions to enhance their mobility and access experiences. All these measures aim to provide a satisfactory and inclusive experience for all attendees.

Through these continuous efforts, the Riyadh International Book Fair underscores its distinguished status as a civilized platform contributing to enriching thought and cultural scenes, reinforcing its role as a central hub for culture and literature within the region and globally.

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Prince Sultan Bin Abdulaziz Rd, Al Mathar Ash Shamali, Riyadh 12312, Saudi Arabia

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